We created a double-sided printed shroud to fit around cases of product. The design enabled the unit to be folded away each month without damage in order that it could be swapped for a Peroni version. A side crease enabled the unit to be folded in a compact manner during storage.

To create interest and disruption in store we incorporated a layered header within the design which hero-ed the bottle.

Full print was used to emphasise Asahi’s modern, premium positioning.