We designed a brand block campaign lock up to establish the hierarchy of the logo, messaging, Call To Action and ethical icons.

The structure was designed considering how best to display the products, allowing each shelf/ product to stand out with space for education of each product SKU . Colour and special finishes (gold look print) matching the campaign lock up were incorporated for additional stand out.

We also supported Boots with giant product factices for a launch Menopause Event in central London and an educational event at Boots Head Office.