THE CHALLENGE

Deliver a cost-effective Christmas campaign providing a consistent and engaging look across Robert Dyas’ varied store estate.

 
 
 

THE RESPONSE

 

We worked closely with the Robert Dyas team, providing advice on materials to ensure longevity and quality whilst working within budget restraints which enable Robert Dyas to offer best value to their shoppers.

We advised on the overall mix of elements to ensure stores had a premium Christmas feel without being too cluttered. Our knowledge of the varied store estate helped secure correct allocations for each store.

Standees were included to add theatre in larger stores and bespoke struts were designed because of the complex shape of the images supplied.

In total over 188,000 items were produced across hanging decorations, posters, tickets, headers, barkers, security shrouds and window display elements.

We provide a highly reactive service to Robert Dyas and their campaign was produced and delivered to 92 stores within 8 days. A compliance of 99% was achieved.