THE CHALLENGE
Bring Crew Clothing’s Autumn campaign to life with the use of 3D structural elements – avoiding the need for physical props. All items needed to be sent out flat packed and be easy to assemble for store colleagues.
THE RESPONSE
We designed apples, crates, and large 3D lettering for some larger stores.
To form the apples, we glued 28 separate sections together and applied double-sided tape to a single flap to allow the apple to be pulled round and stuck together to create the final structure. This ease of assembly minimised the impact on store colleagues’ time.
The crates were designed with easy-to-use tabs. The crates stacked together, and false apples were added in store to the top crate.
For four flagship stores, giant ‘PICK’ letters were also incorporated into the display. The letters were formed of eight layers of 16mm reboard stuck together to create the self-standing word.
The final result was an eye-catching window display which signalled the new season to shoppers.
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