To elevate the display, we incorporated a number of die-cut elements; firstly, the header to ensure the brand identity stood out and secondly the use of an element of the key art to act as a highlighter to the promotion.

Soap & Glory is a playful and informal brand allowing for fun ‘Call to Action’ messaging to be incorporated within the standee.

The unit was robustly tested from a structural point of view, due to the longevity of the campaign across the eight-week sales plan.

The unit also adhered to Boots’ sustainability criteria and all materials used were fully recyclable.