THE CHALLENGE
Deliver flat-packed units, designed to hold significant weight within tight timescales.
THE RESPONSE
Originally, Edgard & Cooper requested a header card for an existing FSDU. However, a week before the in-store date their shipment arrived damaged and unfit for use.
We adapted our proven grocery FSDU which is an easy to assemble, strong, cost effective single piece option to fit their product range.
The unit was prototyped, weight tested and approved directly by Pets at Home buyers within a week of receiving the brief.
The units were artworked, printed and distributed directly to 271 Pets at Home stores as flat-packed individual sets within 6 working days.
“The Team at FERO have been an absolute pleasure to work with. They’re incredibly reliable and always looking for creative solutions to help us grow our brand in the UK & Ireland.”
Edgard & Cooper Marketing Pack Leader
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