EMERGING TRENDS: FOUR KEY POS FOCUS AREAS

With retail finally now re-open we are seeing Retailers focused on 4 key areas:

• Increasing footfall

• Sustainability

• Maximising ROI

• Making it easy for stores

Our report provides an overview of key trends in the retail market and highlights how FERO drives success in-store for retailers.

INCREASING FOOTFALL

Shopper missions and mindsets are currently unsettled. It has never been more important to create stand out window schemes to engage and entice shoppers. Once in-store the environment can create a real differentiator to the transactional nature of the online shopping experience.

SUSTAINABILITY
The pandemic has heightened our awareness of the impact we are each having on the planet. As a result, we are seeing examples of retailers reinforcing their commitment to sustainable practices with strong messaging around policies, ethos and initiatives.

MAXIMISING ROI

With shoppers returning to the store environment, retailers are striving to understand what works to drive conversion in-store now more than ever before. Gathering and analysing performance and cost data throughout the POS and store operations supply chain is an essential first step to understanding how to minimize costs and maximise ROI.

MAKING IT EASY FOR STORES

Retailers are reporting that the pandemic, along with the on-going impact of Brexit has had a significant impact on the availability, affordability and experience of store colleagues. Supporting store colleagues with thoughtfully collated and packaged POS which is easily implemented and of the right quality is becoming a higher priority for retailers looking to minimise the time and cost of changeovers.

If you are a brand or retailer interested in the full report then drop us a line at info@teamfero.com