NEW STORE OPENING - SPORTS DIRECT

At the end of October Sports Direct opened its new concept store (3.0 elevation) in Portsmouth.  The new multi brand store is 51,000 sq. ft. and features Frasers’ premium new design.  It is also the first store to house Sports Direct, USC, Evans Cycles and GAME as well as Belong Gaming Arena all under one roof.

We supported Sports Direct with the production and installation of a giant, impactful graphic across the expanse of one floor of the store.  The design of the graphic was predominately white and light grey.  To ensure that the overall look was not compromised, we also fitted cut to size foamcore panels to the back of the windows to help block out the internal lights and any resultant shadows of the fixtures.