PERFECT YOUR HALLOWEEN LOOK

Many Halloween plans will be different this year but people are still making plans to celebrate. A quarter  of Brits are expected to buy a pumpkin for Halloween this year, to a cost of £29.7 million.   Superdrug are offering shoppers the opportunity to get in the spirit with make-up products for spooky looks.

We designed the unit focusing the creative on ‘Perfecting your Halloween Look’ Structurally, the unit was designed to be in store for 2 events with SEL holders and double sided price strips.  Pockets were included on the side of the unit to maximise stock holding and encourage impulse purchases.

The unit was delivered into stores flat packed and was designed to be easy for the store teams to assemble.  In total 905 units were produced and delivered to Superdrug stores across the UK and ROI.