Showcard announces rebrand to FERO

Showcard announced today a major rebranding to signal the company’s ambition for the future and to reflect the wider service proposition it is delivering to the market.

Richard Saysell, Managing Director of FERO commented: “Despite the unprecedented challenges of the last six months, we have moved the business forward considerably since the acquisition in April 2019.  

 “In that time, we have invested significantly; purchasing new machinery to increase capacity– the most recent machine being installed last month, hiring new talent, and changing the factory layout to improve workflow and scale. 

“There has also been substantial investment in our new MRM system WORKX to revolutionise our processes and the data we can deliver to our clients. We feel now is the right time for a further step change with a new brand to reflect our fresh outlook. We see this as a highly positive step for our clients, our colleagues, and our industry.  

“Retail as a sector is facing significant change.  Now more than ever our clients are demanding to work with agile suppliers who can always respond quickly whilst driving continual improvement to deliver enhanced return on investment.”

 Saysell added: “FERO is a Latin word which means to carry, to bring, and to support.  We always strive to work transparently and in harmony with our clients, creating and supporting their vision and bringing it to life in-store.”

 The new brand will be rolled out across all touchpoints from Wednesday 16 September.