TRENDS FOR 2021 AND WHAT THEY MEAN FOR RETAIL AND POS
TREND 1: A CHANGING RETAIL LANDSCAPE
There is no doubt that retail was one of the worst hit industries by the COVID-19 crisis.
Some 17,565 shops shut down during 2020, according to analysis by the Centre for Retail Research with the loss of nearly 180,000 jobs
Lockdowns and the strong momentum for online shopping through the pandemic have led to what some calculate to be around 5 years of change in just 1
Restructuring of the retail property landscape is opening the doors to new ways of measuring store performance such as new customer acquisition and marketing contribution
Retailtainment - unique brand experiences that can only be delivered in person are set to drive a differentiating factor for stores
Promotional activity is being linked uniquely to the store environment to encourage shoppers to return
Online brands are looking for offline space to engage with their consumers in a different way
TAKE OUT FOR POS:
Keep promotions fresh and engaging to disrupt shoppers. Think about new ways to reach your target audience with experiences or temporary stores/pop up spaces. Drive automation for standard campaigns to allow more freedom and time to explore additional opportunities.