Showcase the Skinny Tan range and help shoppers select the right product for them.

A top shelf hero tray with an angular design highlighted the product range.

Colour segmentation aided further differentiation for the product variants.

An info panel helped shoppers to select the right product for them.

Vac form trays were used for all other shelves to create a consistent look for the range and define a branded area within Boots for Skinny Tan.