The design highlighted Superdrug B’s new 24 shade foundation range to shoppers.  The unit incorporated two interchangeable shelf fronts and the header sleeve also allowed for pricing and promotional messages to be switched easily after the first event. 

To help store colleagues, a QR code was printed onto the back of the unit to provide full instructions on how to change the unit for the second event.

We delivered an end to end service including creative design, print production and the collation and packing of tester units.  This provided Superdrug with a responsive service to meet their deadlines.