THE CHALLENGE
Showcase F&F’s Toy Story exclusive Children’s range across 527 stores alongside the launch of Toy Story 4 in cinemas.
THE RESPONSE
Campaign designed around F&F’s key ‘Get The Look Feature’ to ensure the range had high visibility in store.
Cut-out characters were added to the display to amplify the exclusive and bring more of a fun 3D feel to the display.
To fit with F&F’s environmental commitments,
we minimised waste by ensuring the cut-out characters and backdrop could all be produced from one sheet of material.
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