TRENDS FOR 2021 AND WHAT THEY MEAN FOR RETAIL AND POS

TREND 4: RE-COMMERCE

  • With 64% of 32 billion new garments made each year ending up in landfill, serious questions are being asked about our love of fast fashion

  • According to the BBC, the fashion industry also accounts for 10% of carbon emissions and nearly 20% of waste water globally

  • The secondhand apparel market has already seen steep growth over the past 5 years, more than doubling in value from 2015 ($14 billion USD) to 2020 ($33 billion USD), and is set for further exponential growth estimated to reach $64 billion USD by 2024 (Statista)

  • As shoppers ask more questions brands are looking at ways to reduce their impact

TAKE OUT FOR POS:

Communicate authentically and clearly about the lifecycle of ranges and opportunities for recycling or re-commerce. Have the ability to create short run targeted campaigns in fast turnaround times that allow you to highlight smaller, unique collections.

Joy Powell