TRENDS FOR 2021 AND WHAT THEY MEAN FOR RETAIL AND POS
TREND 5: HEALTH AND WELLBEING
Health has never been more at the forefront of people’s minds.
Hygiene factors have been amplified with additional cleaning, sanatisation, face masks and social distancing becoming more ‘normal’
Many of these new habits will be here to stay and shoppers will expect high cleanliness standards to remain
Contactless technology will continue to be important – trend spotters are looking to Asia which is embarking on facial and fingerprint scanning on entering a store to auto-checkout your purchases
With less commuting, many have used additional time for more exercise and home cooking – brands and retailers that have tapped into these trends and helped shoppers through the pandemic with free online initiatives are likely to be rewarded
As many strive to maintain a better work-life balance in the future to improve mental and physical health, shoppers will look to brands who emulate their values
TAKE OUT FOR POS:
Maintain clear communication about health and safety in store environments, head offices and warehouses. Communicate authentically about wellbeing initiatives – shoppers are looking for genuine brands . Stay ahead of best practice to determine what technology could improve the shopper experience in the future.